This site was created by Dr. Brian Felix’s Music Business II class at UNC Asheville in the spring of 2020. We are committed to creating a well-researched and useful resource for musicians and music business professionals as they navigate the Covid-19 era. Class Members: Joey Harrington, Quinn McKearney, Kayla McKinney, Frances Mehlenbacher, Dean Merritt, Jennifer Walls

The Great Return

What will the return to live music look like in Asheville? Jason Sanford and Sally Kestin of AVL Watchdog explored that question in their recent article “A Post-pandemic Asheville Faces a Daunting Return.” Sanford and Kestin paint a sobering picture of Asheville’s return. After conducting interviews with business owners and officials around Asheville, the growing consensus is that the recovery will last at least a year. Russell Keith, the owner of the Grey Eagle, said watching the COVID crises hit Asheville “breaks my heart every day.” Keith has turned to “selling merchandise and gift certificates” and eventually hopes for a “post-coronavirus reopening with more outdoor patio shows and forehead thermometers to test people at the door.”

            In other cities in the United States, similar conversations are taking place. According to LA Times article, the Los Angeles Mayor Eric Garcetti suggested that “large gatherings such as concerts and sporting events may not be approved in the city for at least one year.” In addition, the author of article cited studies suggest that “social distancing measures affecting gatherings like concerts may need to deployed into 2022. A vaccine for the novel coronavirus looks to be at least 12 to 18 months away.”

            In Colorado, while “Governor Jared Polis has signaled that he will lift Colorado’s stay-at-home order after it expires on April 26, big concerts and stadium events are the lowest priority for reopening.” At a conference on April 20, the Governor suggested that for music venues to re-open “there would have to be a vaccine or a cure for coronavirus, or herd immunity. And for the foreseeable future, bars and clubs, as well as smaller venues, will remain dark, like the big halls and arenas.”

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